- Group BWT /
- Authors /
- Alexandra Kozarik
“Emotion is a part of being human. We want people to feel and reflect when interacting with your product. UX design makes it happen.”
About me
I lead GroupBWT’s Design team, focused on driving Design-Led Growth (DLG). My expertise is transforming complexity into intuitive, high-converting digital products across B2B SaaS, FinTech, and Data-Intensive Enterprise systems.
I treat design as a strategic commercial asset. We deliver complete, outcome-driven digital product design, ensuring every artifact is scalable and accessible (WCAG).
What I’ve Helped Teams Solve
We help businesses create, design, launch, and continuously improve their products, services, brands, and systems.
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Digital Product Design
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Visual Branding & Product Identity
Our team drives the entire design lifecycle, ensuring maximum user value and minimized development risk:
| Market & User Research: | Synthesizing research into core user flows and information architecture (IA). |
| Product Strategy and Roadmapping: | Translating initial ideas into a ready-to-launch Minimum Viable Product (MVP) and securing growth through deliberate design. |
| UX/UI Design for Web and Mobile: | Transforming intricate processes and raw data into clear, actionable interfaces for SaaS systems, data-intensive dashboards, and high-yield landing pages. |
| Design Systems and Component Libraries: | Governing the implementation of robust systems—a critical commercial asset for consistency and scalability. |
| User Testing & Analytics & Optimization: | Continuous improvement and refinement of conversion funnels (CRO) based on validated data. |
We establish a strong, unified brand presence across all touchpoints, reinforcing user trust and market position:
| Brand Strategy: | Delivering a complete brand book and corporate identity package. |
| Logo & Visual Identity: | Creating a distinct visual system aligned with B2B brand strategy. |
| Naming & Verbal Identity: | Defining the voice and language that builds market trust. |
| Digital Expression: | Ensuring full brand integration with your digital product. |
Design Philosophy
I believe effective digital design must achieve three critical results:
| Manage Complexity: | Convert complex operational workflows into simple, understandable user flows. |
| Establish Trust: | Build interfaces that showcase data integrity and support confident decisions. |
| Simplify Onboarding: | Ensure new users achieve value quickly with minimal support requirements. |
Education
SKVOT
Aug 2020 – Nov 2020
Сertificate, Product Design
Zaporizhzhya Classic Private University
Sep 2013 – Aug 2016
Master’s degree, Psychology
Kyiv National University of Technologies and Design (KNUTD)
Sep 2010 – Aug 2012
Master of Arts – MA, Computer-aided interior and furniture design
Institute of Engineering, National University of Zaporizhzhia
2005 – 2010
Master of Arts – MA, Interior and Exterior design
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