Did you know that in 2019, overall customer relationship management (CRM) usage increased from 56% to 74%? It’s evident that businesses benefit from having a CRM system.
But what many don’t know is that CRMs has a wealth of benefits for not just businesses, but all sorts of organizations. In fact, they hold value for healthcare clinics, which is surprising to most.
Are you interested in hearing more? Then here are 7 reasons why healthcare providers need to implement a CRM system.
1. It’s a Centralized Hub of Information
Administration work can be tedious and also time-consuming. Integration of an E-CRM in healthcare services ensures that patient data is in one place, where all healthcare professionals can access it.
This means that you won’t have to worry about vital information being lost when patients are transferred to another physician.
In fact, with a platform like Tridiuum ONE, you’ll get dashboards for:
- Patients
- Clinical home
- Mental health
- Provider
With each one, you’ll get information laid out in a simple and easy-to-read way. You’ll be able to quickly find vital information needed to improve the patient experience. Even better is that it integrates behavioral and medical care.
Also, updating patient records will take less time, which means your staff will have more time to dedicate to patient care.
2. It Helps With Workflow Automation
When patients have complaints, rarely do they need the care of just one healthcare professional. Not only do they need to see their primary care physician (PCP), but they’ll often need to be referred to a specialist. Not to mention, they’ll also need to see a pharmacist for any prescription medications.
A CRM for healthcare can help with workflow automation when it comes to things like prescriptions and referrals. Not only will this help you save time, but it can also streamline the process for patients.
3. It Makes Billing More Efficient
For 73% of healthcare providers, they say it takes over 30 days to collect from patients. This may be due to the fact that 75% of patients are confused by their medical bills. In turn, this causes delays in payments.
As we mentioned before, when you build a CRM for a hospital, it acts as a central hub of information. Not only does this include information about patients’ health, but it also entails their payment details.
Having a CRM means you can carefully and easily track all transactions and bill your patients effortlessly. You can include details to decrease confusion and also send out billing reminders.
4. You Can Build Better Relationships
As with any industry, you have to make sure your outreach is relevant to your clients (in your case, patients). A CRM not only gathers information, but also allows you to utilize it.
For example, with the patient data you collect, you’ll be able to create personalized and automated campaigns. For example, you can create a campaign that sends out essential information to new mothers a few days after they leave the hospital.
By forming these highly personal campaigns, you’ll build better relationships with your patients. When you show you know who they are and what they need, patients will naturally grow their trust in your clinic. This can then result in both retention and referrals.
5. It Improves Patient Satisfaction
As with any industry, you have to make sure your outreach is relevant to your clients (in your case, patients). A CRM not only gathers information, but also allows you to utilize it.
But this isn’t the only way a CRM does this.
A CRM can help with behavioral and medical care integration. For example, Tridiuum ONE gives healthcare professionals an overall view of how patients are progressing with treatment. This can give them better insight into what correct next steps to take.
In addition, a CRM can cut down on wait times for patients. Considering prolonged wait times is the top reason for patient dissatisfaction, this can really improve your clinic’s reputation.
Overall, its advanced analytics engine also allows physicians to assess, review, plan, monitor, and modify treatment plans as necessary. It accelerates the process of identifying, managing, and treating behavioral health. As a result, this improves patient outcomes and therefore, their satisfaction too.
6. You Remain Compliant and Keep Data Safe
When dealing with patient data, there’s always the HIPAA Privacy Rule at the back of your mind. The easy solution is to rely on a HIPAA-compliant CRM.
With one of these, you’ll never have to worry about collecting and storing patient data in an unprofessional way. Not only does this keep your clinic safe from fines, but it also keeps you safe from data breaches.
HIPAA-compliant CRMs will use top-of-the-line encryption methods and will also back up data in a secure way. All measures combined together mean your healthcare clinic will keep patient data safe, no matter if it’s a case of a natural disaster or a hacking attack.
7. It’s Easy to Implement
When you consider adopting any piece of technology, a main point of concern is the implementation process. With the wrong tech, implementing and teaching staff members to use it can cause complete disruption to your clinic. In the worst-case scenario, it may not be compatible with your existing tech, which can result in a lot of wasted time.
But if you choose the right CRM system, it’ll be easy to implement in your clinic. For example, Tridiuum ONE integrates with electronic health records (EHRs), which you most likely have. It’ll work seamlessly with your existing software.
Implement a CRM System for Your Healthcare Clinic
As you can see, a CRM system can bring lots of benefits to your healthcare clinic.
Not only can a CRM help with streamlining your processes, but it can also help with patient satisfaction, compliance, and more. By taking some time to perform CRM implementation and integration with your existing technologies, you’ll be able to transform your healthcare clinic for the better.
So make the investment and build a custom healthcare CRM. You’ll put your clinic a step above the rest.
Are you interested in trying out Tridiuum ONE? Then get in touch with us today.
