Data Science
Web Scraping
Leveraging Competitor Data to Enhance Product Lineups
In the dynamic world of cosmetics, staying ahead of the curve is not just about creativity; it’s about smart, data-driven strategies. This case study dives into how a top 10 global cosmetic brand, here referred to as ‘the client,’ revolutionized its product lineup through meticulous competitor analysis. Despite being a leader in the industry, the client faces the challenge of continuously innovating and updating its product range to maintain its market position. This narrative reveals how they turned to data from competitors like L’Oréal, Maybelline, and NYX for insights, leading to transformative decisions. © https://groupbwt.com/blog/leveraging-competitor-data-to-enhance-product-lineups/
Jan 17, 2024
6 min read